Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / April 21st, 2016



The title of the episode is a question from Bkrong, an Ede (ethnic minority group) farmer from Vietnam. Bkrong was also the host mother of Linh, cofounder of XOI company.

Linh Tran and Myron Lam met on a 2013 trip to Vietnam on a research grant from Brown university. There, they discovered the Gac fruit growing in Bkrong’s backyard.

Upon further research, they realized Gac fruit was packed with beta-carotene and lycopene; a new superfood was born.

How could they bring the Gac fruit to the U.S. and include the Ede in the process? This episode tells their story:

  • The challenges faced by the Ede
  • How the idea was born
  • How to introduce an unknown fruit to the U.S.
  • Tackling ethnic inequality via social entrepreneurship
  • Changing the supply chain
  • All about the Gac fruit