Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / August 27th, 2015

Ashwin Cheriyan is a recovering corporate lawyer. Leaving New York @ age 30, he moved to San Fran and started Thistle: a leading cold-pressed juicery and food-delivery startup. Once a struggling industry, particularly with online grocery, food delivery is h-o-t today. On top of Thistle, Ashwin is an investor and advisor in startups. Listen to his story:

  • On the Kerala, India phenomenon, the highest literacy rate in the world
  • How to know if you should stay in an industry
  • The inspiring Thistle philosophy
  • Ashwin’s startup investing/advisory
  • The cold-pressed juice nutrition scam (watch out Apples!!)
  • Bonus: Suggestions for your business profile photos
Like a Boss

Ashwin’s Skype Photo


About Ashwin:

Ashwin Cheriyan is an entrepreneur, recovering corporate lawyer and a mediocre surfer. He is currently the co-founder and CEO of Thistle, a San Francisco-based cold-pressed juice and healthy food startup.

Prior to Thistle and WeGoFair, he spent 4 years in New York as an M&A associate at Simpson Thacher & Bartlett, where he worked alongside senior management and cross-functional deal teams in collective transactions valued at over $100 billion. He received his A.B. in Economics from Brown University and his JD from The University of Texas School of Law.

He currently spends his energy working with, advising and investing in startups, suiting up in neoprene to surf the “world-class” waves of Pacifica, and enjoying the abundant culinary delights the Bay Area has to offer.