Incredible journeys that shape the present & future of food & beverage industry

In 2013, Matt Bachmann walked into a grad school classroom carrying a travel mug of homemade cold brew coffee and met Ben Gordon, who was sitting with a leather-wrapped mason jar filled with his own homebrew. A fast friendship turned into fanaticism, an obsession with coffee that set the two off on what has now been a four-year journey to create the best-tasting cold brew products possible and bring them to market in innovative ways.

Founded in 2014, Wandering Bear Coffee is now sold in over 750 retailers, including Target, Costco and Whole Foods and is distributed nationally to offices and via their website.

In this interview, Matt talks about how fanaticism can be an asset in an entrepreneur’s journey, as well as a well thought out and executed channel mix strategy has helped Wandering Bear coffee grow in the right manner.

Written by Hema Reddy / October 2nd, 2018

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Shrub District Interview by Food Startups Podcast Host Hema Reddy

Don Morton is a bartender, WSET trained wine nerd, cocktail geek, fermentation enthusiast, and an eager host. After 10 years of working in public policy, Don founded Shrub District to bring a little more happiness into the world. Today, their cocktail vinegars (aka shrubs) and ‘built cocktails’ (A “built” cocktail is a cocktail you build in the same glass in which you serve it) are available online, restaurants and bars across the North East.

With a keen focus on quality and sometimes, seasonal ingredients, Don is determined to provide an exceptional experience while making it convenient for consumers to make a cocktail.

Some key takeaways from the interview:

  1. test the product after you have nailed down the formulation with real customers
  2. make sure that you have variety for folks otherwise you will leave money on the table
  3. finding partners that meet distribution challenges
  4. innovating in a category that’s quite hot while not over extending on capacity and production

Written by Hema Reddy / August 2nd, 2018

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