Jefferson Heatwole and Shenandoah Valley Organics (SVO) are trying to affordably provide organic chicken. They have an innovative, farmer-focused business model and encourage healthy eating and cultural awareness.
The company is growing in number of farms, chickens, and sales. In fact they have an exclusive brand developed just for Costco.
SVO operates out of the beautiful Shenandoah valley in Virginia. Jefferson and I demystify the chicken industry and elaborate on their business model:
Note: For the chicken raising standards chart mentioned at (13:30) scroll down on this page