Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / December 9th, 2014



Matt Gray is the CEO of The Stoner’s Cookbook and co-creator of Herb, the first cannabis coffee table cookbook. Just over a year ago, their FB page had 30,000 likes. As of this episode, they have over 3 million. Monthly, they  reach 120 million users via all online channels! We go behind the scenes of the exploding media platform (numbers don’t lie!). In today’s show, we cover:

  • The movement to de-stigmatize cannabis and establish it as a legit cooking ingredient
  • How Matt Gray multiplied the reach of The Stoner’s Cookbook
  • Inside the development of the crowdfunded book Herb
  • Easy to implement social media tips
  • Bonus: Matt and Danny debate the worst tasting superfood