Episode 127 – Growth, Awareness, Inc. 500 – Courtney of SmartyPants Vitamins
Written by Matt Aaron / January 19th, 2017
It started off as an Amazon.com side business. Now it is one of the fastest growing companies in the United States.
Courtney Nichols Gould had to evolve as a person and leader in order to make SmartyPants Vitamins a successful AND healthy company.
They have disrupted the vitamin industry. The company’s products are top ranked on Amazon and sold everywhere from Whole Foods and Target to Costco and beyond.
Courtney is sharp and agile. A talented CEO. Learn about business and personal development:
- “I like complex problems!!!”
- No such thing as work/life balance – it is all connected
- Dealing with the fear of not crushing it
- The power of knowing yourself
- Understanding that you suck at most things (humility)
- Why the name SmartyPants?
- “I use to lead from fear”
- Going from Student of Life to Expert
- Becoming a ‘Superager’
- Online/Amazon versus retail
- Unaided awareness vs aided awareness
- Methylfolate folate vs folic acid
- Recognizing and transforming your personal traits
- The personal development fund
- 1-for-1 nutrient grants to a child in need
SmartyPants
How to Become a ‘Superager’
‘I Used To Lead From Fear,’ Says Founder of SmartyPants Vitamins
The Timeless Art of Social Dynamics – Susan MacTavish Bes
Tools of Titans
Vitamin Angels
First Came Vitamins, Then Came Love
Why Focusing On Process Over Outcome Predicates Startup Success
Posted In: Food Innovation Mindset People Skills Sales