Food Startups Podcast

Episode 127 – Growth, Awareness, Inc. 500 – Courtney of SmartyPants Vitamins

Written by Hema Reddy / January 19th, 2017

---

---

It started off as an Amazon.com side business. Now it is one of the fastest growing companies in the United States.

Courtney Nichols Gould had to evolve as a person and leader in order to make SmartyPants Vitamins a successful AND healthy company.

They have disrupted the vitamin industry. The company’s products are top ranked on Amazon and sold everywhere from Whole Foods and Target to Costco and beyond.

Courtney is sharp and agile. A talented CEO. Learn about business and personal development:

• “I like complex problems!!!”
• No such thing as work/life balance – it is all connected
• Dealing with the fear of not crushing it
• The power of knowing yourself
• Understanding that you suck at most things (humility)
• Why the name SmartyPants?
• “I use to lead from fear”
• Going from Student of Life to Expert
• Becoming a ‘Superager’
• Online/Amazon versus retail
• Unaided awareness vs aided awareness
• Methylfolate folate vs folic acid
• Recognizing and transforming your personal traits
• The personal development fund
• 1-for-1 nutrient grants to a child in need