Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / July 23rd, 2015



This summer, August de Vocht made a trip to the U.S. looking to finalize a round of investment for his Dutch based startup. He also shot a documentary (trailer link) about U.S. attitudes towards food waste. In 2015, does the U.S. really care about Food Waste?

No Food Wasted works to connect grocers and local consumers to sell grocery products close to there “best-by” date at a discount. While they are live in Holland, they are still deciding if the app could work across the pond. We compare (North) Americans vs. European in their behavior and attitudes:

  • “You say you want to reduce waste, but are you willing to change your behavior?
  • Optimism/Pessimism and Entrepreneurship
  • Legal Change vs. Educational Change (France vs Holland)

Startup founders: we hope this gets you thinking about cultural attitudes towards your products and services.

Plus, we also talk about the day to day life of August, “Twitter squatting”, and some downright scary food waste statistics.

Bonus: Check out the Food Waste segment on Last Week Tonight with John Oliver:

https://www.youtube.com/watch?v=WefBaGYWmaU

Selected links in the episode:

No Food Wasted

Twitter Cake

Posted In: Mindset