Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / March 24th, 2016



This is the history episode you have to listen to. Joe Dobrow wrote the textbook on the history of the natural foods industry: Natural Prophets. He masterly weaves U.S. history and the natural foods industry history side by side.

Joe served as the head of marketing for Fresh Fields, Whole Foods Market, Balducci’s and Sprouts Farmers Market. The inside look at the industry educates us on where we’ve been and where we’re going:

  • What the baby boomer natural foods titans were like in their late 20’s/30’s
  • Visionary and Whole Foods founder John Mackey – king of the industry
  • Why someone starting a food business should read Natural Prophets
  • Whole Foods’s “Libertarian Philosophy”
  • Learning to compete from John Mackey and Michael Jordan
  • The natural foods industry enormous if not underreported influence on Silicon Valley
  • MBArk – Joe’s program to steer MBA’s towards social impact businesses