Colombia was one of the last countries in the western hemisphere to have McDonald’s. In the 1990’s, it was a very dangerous country. Leftist guerrillas, terrorism, narcos, and a business climate with more bureaucracy and red tape than any US citizen could imagine.
While McDonald’s unsuccessfully tried a few years before, Pedro Medina made it happen. And he almost lost his life doing it. McDonald’s is still a thriving franchise in Colombia today. We hear the full story:
- How he convinced McDonald’s to grant him the right to launch in Colombia
- Biggest challenges they faced opening 10 locations in the first year
- Why McDonald’s could be considered to be a real estate business
- Hindsight: what they would have done differently
- How Pedro and his foundation are changing the perception of Colombia (check out his Ted Talk)