Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / February 11th, 2016



Anthony Rodriguez is the founder of Lineage Interactive, A mini ad agency meets a production company. They work with Anna Rawson, David Ortiz, Amare Stoudemire, GTA, Corey Brewer, Henrik Lundqvist, GTA, Nas, Dwight Howard, Carmelo Anthony, 8 pro sports teams, and many other athletes, musicians and actors.

Lineage formally started 12 years ago with athletes who were struggling to get off the court income. He has been honing his craft since he was a kid, helping his parents build a cosmetics business that got into big box retailers like Target and Walmart.

While he maintains a low profile, Anthony is a power player in digital media for artists. He’s proud of his “old school” mentality around building a business that provides real value. I had a great time speaking with him and there is so much we can learn to become better entrepreneurs:

  • How to operate in an out of control world
  • The short term mindset epidemic
  • On pain tolerance
  • Advice for those who want to start multiple projects at once
  • Problems young entrepreneurs face..
  • “Getting bored is more lethal than getting distracted.”
  • Managing willpower and energy as you get older
  • Finding the right types of mentors
  • Anthony’s businesses that didn’t work out
  • Working with smart people who are unsuccessful
  • What selling is really about
  • How to work with celebrities (who are different from us normal people)
  • How to connect with celebrities with zero connections
  • Selling a TV show for New York Rangers Goalie Henrik Lundquist, The Mask with guests like Jeff Gordon, Michael J Fox, and DJ Tiesto
  • His daily routines and habits

 

Selected links from the episode:
Lineage Interactive
The Mask with Henrik Lundqvist
Anna Rawson
New York Knicks

More about Anthony Rodriguez:

As the founder of Lineage Interactive, Rodriguez has ideated and produced creative content and strategy for some of the world’s biggest athletes, musicians, teams, and brands. By acting as the creative liaison between Fortune 200 brands and clients, he’s able to bring them genuine and captivating digital content that their clients will love and share. His work is seen by millions on television, the web, and mobile platforms every month. Rodriguez is also the acting content director for five different charitable foundations.

Lineage Interactive is made of up three branches; digital marketing services for athletes and musicians, content as a service for Fortune 200 brands, and a production house that produces original content custom-tailored for all formats. Our DNA is rooted in agency work with athletes, teams, and brands. We are storytellers by nature and are responsible for communicating with over 41 million social media accounts daily. Because we actively manage a multitude of clients’ social platforms, we have a robust understanding of what content generates interest, engagement, and sharing.

Posted In: Mindset PR/Marketing