Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / May 21st, 2015

A few years ago, quinoa was still a relatively unknown grain. While today it is more widely known, i heart keenwah still has to educate customers and sample their healthy snacks.

Co-founder Ravi Jolly tell us how he and Sarah Chalos developed a tasty quinoa snack and put themselves in a position to catapult their brand on a chance encounter with an editor from Oprah Magazine.

This is our 50th episode(!!!) and we couldn’t have had a better guest willing to share his learnings with the FSP community. Ravi tells us about:

  • The importance of making your brand accessible
  • Keys to finding a great co-packer (Trust me, this is NOT easy)
  • How they manage the quinoa supply chain
  • What keeps Ravi up at night
  • What works and what doesn’t work in marketing their snacks
  • How they add new flavors and products to their line