Incredible journeys that shape the present & future of food & beverage industry
Episode 36 – Creating Real Transparency on Grocery Shelves: Alexander Gillett of HowGood
Written by Hema Reddy / October 7th, 2014
Fresh off of a 2 million dollar funding, HowGood is poised to take off. They score food products based on their health, environmental, and societal factors. Eight years in the making, it has been a long journey. Today, HowGood has over 100,000 food products in their database. We talk to founder Alexander Gillett and learn about:
- Why he founded HowGood
- When he knew he had a “real” business
- How to find, organize and interpret food product data
- Who the customers are and how they provide value to them
- How startups can use HowGood for their own efforts
Mentioned in the show:
How Good
Organic Avenue
EPA Database
openFDA
MultiAd
Posted In: Lessons from the top 1% Mindset Packaging/Design