Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / October 7th, 2014



Fresh off of a 2 million dollar funding, HowGood is poised to take off.  They score food products based on their health, environmental, and societal factors. Eight years in the making, it has been a long journey. Today, HowGood has over 100,000 food products in their database. We talk to founder Alexander Gillett and learn about:

  • Why he founded HowGood
  • When he knew he had a “real” business
  • How to find, organize and interpret food product data
  • Who the customers are and how they provide value to them
  • How startups can use HowGood for their own efforts