Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / June 22nd, 2017



Most Americans are sick. Alex Bayer saw it first hand, dealing insurance policies for AFLAC in southern California.

Born and raised in Palos Verdes, he has followed an extremely healthy and active lifestyle from an early age. In his 20’s, he became ‘too busy’ and was always on the go, never having time to cook a meal or prepare food, and smoothies became a way of life for him.

When the coconut craze hit, he discovered that coconuts were a great source of nutrients and benefits, and he always wondered why the full coconut meat was never included in coconut drinks. He started cold blending coconut water and coconut meat in his vitamix blender, eventually giving birth to the Genius Juice formula with coconut milk.

Alex has persevered through a lot. Now, in over 400 stores, he is ready to take it to the next level:

  • Finding simplicity
  • The shocking things Alex witnessed at AFLAC
  • A lot of times we are “experts” without even knowing it.
  • Why did coconut milk receive very little attention in the U.S. coconut craze?
  • Subtle changes and market impact
  • Sourcing coconuts 101
  • Why will Genius continue to succeed once others copy it?