Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / July 25th, 2014



In the midst of summer business trips and conferences, Danny and Matt get together to talk food trends and PR. We interview Linda Eatherton, the Partner/Director of Global, Food & Nutrition Practice at Ketchum. They work with some of the largest food companies in the world. Highlights:

  • How Linda became Partner/Director of Food and Nutrition for one of the top PR agencies in the world
  • Identify and target food evangelists
  • The breadcrumb strategy
  • How to respond to major news about your brand
  • Building long-term interest in your product

About Linda Eatherton:

Linda has 25+ years of branded and commodity food experience leading marketing communications programs, CEO and corporate counsel, reputation management, issues and crisis management, reputation management and shareholder relations programs.*

*Taken from Ketchum.com.