Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / July 10th, 2014



With the World Cup going on and Danny right in the middle of the action, we thought it would be opportune to discuss culture. In particular 5 learnings from our own experience doing business in LATAM. We discuss:

  • Why it has to be face to face.
  • Culture + Body Language faux pax’s
  • Taking things for granted, trust, and la malicia indígena
  • Persistence
  • Addressing logistics/sovereignty
  • Building in resiliency
  • Multiple deals at once