Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / June 27th, 2014



Today we talk with Stephan Broburg of Baobab Foods. Baobab is a tree that can live over 1,000 years and it takes 75-100 years to bear fruit! It is sometimes referred to as the “tree of life”. Stephan and his team currently sell their ingredients to growing health brands and have their fruit products in over 7,000 CVS Stores. We talk to Stephan about:

  • How they manage a food source all the way out in South Africa
  • Overcoming challenges faced with education of an exotic, new product
  • Marketing the antioxidant properties of the fruit and comparing it to the competition
  • Future plans for the company

Baobab Tree Photo:

Baobab Tree.