Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / April 23rd, 2014



Are you considering outside investment for your food startup? CircleUp may be the answer for you. In fact, they just received 14 million in venture capital themselves. They connect consumer product companies with accredited investors. We spoke with their Business Development Manager, Katie Fitzgerald. Topics covered include:

  • The CircleUp philosophy
  • What they look for when selecting companies
  • Katie’s criteria for success
  • Emerging trends in the food industry

About Katie Fitzgerald:

CircleUp is an online investment platform connecting consumer product and retail companies with accredited investors.  In 2013, CircleUp was named one of the top 5 most disruptive companies in finance by CNBC and is backed by Canaan Partners, Union Square Ventures, Google Ventures, Maveron, and Rose Park Advisors.

At CircleUp, Katie works with early stage consumer companies in their fundraising processes as well as structures partnerships to provide companies with access to valuable resources beyond capital.

Katie joined CircleUp after gaining substantial experience from positions in private equity and investment banking. Prior to joining CircleUp, Katie was with H.I.G. Capital, a global private equity firm, where she focused on identifying and evaluating investment opportunities, executing transactions, and working closely with portfolio companies across various industries and sectors, including consumer products. Earlier in her career, Katie was with Deutsche Bank advising technology companies in mergers & acquisitions.