Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / March 27th, 2014



We get another taste of the exciting world of coffee today as we had the pleasure to interview Robert W. Thurston, co-author and editor of Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry.

He also owns Oxford Coffee, a coffee roaster/retailer in Oxford, Ohio. 

Some things we discuss:

  • How specialty coffee can follow the trend of wine: “Even when the price of average-quality wine has decreased, the fine wine market has remained strong.”
  • How global warming affects the future of the two main types of coffee beans: Arabica and Robusta.
  • What Robert looks for when visiting a coffee farm.
  • Opportunities for entrepreneurs who want to enter the coffee business in 2014.
  • The importance of quality, transparency, and telling stories.

Mentioned in the podcast:

To Stop the Coffee Apocalypse, Starbucks Buys a Farm
The Coffee Trader – historical fiction*
Burr Grinder
HelloSign

Posted In: Mindset PR/Marketing