Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / June 17th, 2019

Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household name with a nationwide distribution. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.

In this episode, he shares how he turned his mom’s home remedy to a successful beverage brand.

Some key takeaways from the interview:

1. Doing research on your competitors and incorporating what they can’t provide to your brand in order to stand out.
2. Being open to collaborating or partnering with established manufacturers with the same vision or niche.
3. Executing a national distribution: finding a partner, getting a purchase order, hiring the brokers.
4. Presenting your brand through a personal experience or story which people will be able to relate to.
5. Exploring all your retailer options; don’t be afraid to swim against the current when it comes to applying other people’s advise versus what you really want to achieve.