Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / November 5th, 2018



Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company. After Sadie dropped out from MIT, she started her own business making and distributing glutten-free treats. All of their bread rises for more than 12 hours, breaking down hard-to-digest grains and Plus, Bread SRSLY gluten-free sourdough contains a host of bioavailable nutrients, promoting digestive health and healing.

Sadie has had a different approach to CPG via self-distribution. And she is going to share how they’ve made that work, and why it helps attain higher margins while maintaining product integrity. She shares their smart strategy on building long lasting effective relationships with buyers and maintain high re-order rate and shelf velocity.