Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / February 27th, 2014



Our first podcast recorded in the outdoors at the lovely Parque Arvi (links below)

When you launch a food startup, you are probably going to need media attention to help with marketing and sales. How do you manage the spotlight?

1. Plan who you want to be and who you don’t want to be.

2. Understand the media’s agenda.

3. Filter through the mirage.

4. Put it all together, develop a plan for push and/or pull.

Mentioned in the podcast:

Visit Parque Arvi –
Medellin Living Writeup
TripAdvisor

Posted In: PR/Marketing