Incredible journeys that shape the present & future of food & beverage industry

Episode 172 – Kenneth Park on Turning a Home Remedy to a Successful Beverage Brand

Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household […]

Episode 168 – How Fanaticism and a Solid Channel Mix Strategy Can Help You Thrive

In 2013, Matt Bachmann walked into a grad school classroom carrying a travel mug of homemade cold brew coffee and met Ben Gordon, who was sitting with a leather-wrapped mason jar filled with his own homebrew. A fast friendship turned into fanaticism, an obsession with coffee that set the two off on what has now […]

Episode 166 – How passion + strategic execution made this cocktail vinegars brand a hit – Don Morton of Shrub District

Don Morton is a bartender, WSET trained wine nerd, cocktail geek, fermentation enthusiast, and an eager host. After 10 years of working in public policy, Don founded Shrub District to bring a little more happiness into the world. Today, their cocktail vinegars (aka shrubs) and ‘built cocktails’ (A “built” cocktail is a cocktail you build […]