"An investment in knowledge pays the best interest"

Written by Matt Aaron / July 6th, 2017


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When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.

Before the interview, I thought: “Why would anyone start a cold-brew coffee company? There are so many on the market already.”

I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.

The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.

And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:

  • Ranking #1 in amazon for cold brew coffee
  • Finding product opportunities using internet metrics
  • A/B testing and online customer feedback
  • How to run a successful promotion tour
  • Door-to-door retail sales tips
  • Navigate the chicken and egg problem with distributors and retail
  • The National Coop Grocers association
  • Key metrics that many founders overlook
  • Buying and equipping a van for your brand
  • Why you need company “gear”
  • Understanding why customers use your product