Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / June 18th, 2015



I’ve always wondered about artisanal brands that “go big”. Can they keep the same quality and authenticity? Bearded Brothers out of Austin makes hand-crafted energy bars. No BS ingredients. Really good stuff (I just ate one). Caleb takes us through the early stages of the company up to the nationwide brand they are today. We cover:

  • How they “formulate” bars
  • Creating a following outside of the Austin area
  • Turning Instagram and FB into sales
  • Hiring methodology – finding good people