"An investment in knowledge pays the best interest"

Written by Matt Aaron / May 18th, 2017


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In the space Andy Ellwood plays in, every few years you need to be prepared to start over.

On his dynamic career “path”, Andy has become a high-performer in business development with a track record to back it up.

He helped Gowalla through its acquisition by Facebook in 2011, Waze through to its acquisition by Google in 2013, and Bond which was acquired in 2016 by Newell Rubbermaid.

Now he is on his next venture. As Cofounder and President of Basket, Andy leads a community of shoppers committed to never over paying for groceries again.

Some retailers and brands have resisted the app, but it is becoming an unstoppable force with over 300,000 users. And as Andy will explain, the users always come first:

  • What is business development?
  • The ups and downs as an entrepreneur
  • Why you should play on the edges
  • The variation of grocery prices
  • Celebrity driving directions with Waze
  • The hipster effect
  • The key moment that marks the success of any product/service
  • Grocery shopping behavior
  • Gamified data collection
  • How they overcome obstacles with retailers and brands
  • Business development philosophy (way more than “tips”)