Incredible journeys that shape the present & future of food & beverage industry
Episode 89 – Building a Community in NYC – Ashly of Barley + Oats
Written by Hema Reddy / April 14th, 2016
Ashly created Barley + Oats to solve a problem. She was pregnant and worried about her baby’s health. So she learned (and practiced) a healthy pregnancy diet. Barley + Oats was born, delivering healthy meals to NYC moms.
9 in 10 women are micronutrient deficient, affecting their fertility, pregnancy and postpartum experience. Ashly is quickly establishing herself as an expert in the space. But first she had to be accepted by the community:
- Detailed customer profiling
- How to develop community trust
- Putting on successful events
- Understanding your niche
- Mom sourcing
- Mom bloggers
- Logistics and bike messengers
Mentioned in the episode:
Barley + Oats
Demeter
Barefoot Blonde
Uber Rush
Premium Rush (the movie I couldn’t recall)
Posted In: Distribution