Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / September 26th, 2014



His name is spread all over Tulane University, yet most people have no idea who he is. Samuel Zemurray was sort of an outcast….he was excluded from various social circles in New Orleans. Yet, In his controversial career, he went from a small startup to banana tycoon, leaving a legacy there.  How did he do it? We interview Rich Cohen, the author of Zemurray’s biography: The Fish That Ate the Whale. Learn about:

  • The Sam Zemurray story – why Rich decided to write about him
  • Why “The best tycoons are like magicians”
  • Keys to Zemurray’s success
  • What Rich learned from his field research in Central and South America
  • Rich’s first hand account of the Sweet’n Low empire