Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / May 14th, 2015

Thanks to our (fabulous) interview with C-FU, other insect food companies have reached out. We had a chance to speak with the industry leader of cricket powder, All Things Bugs. They got their start with the Gates Foundation. Today, all of the “big boys” use them as their supplier. Whether you are B2B, B2C, or both, there is a lot to learn here. Dr. Aaron T Dossey provides insight on:

  • Why they chose to be a B2B supplier as opposed to B2C
  • How they became the industry leader
  • The key to keep B2B clients/brands happy
  • The brand/product awareness challenge
  • Why insects may be an untapped resource for drug discovery

Mentioned in this episode:

All Things Bugs

All Things Bugs Social: Twitter/FB

Bill and Melinda Gates Foundation

eXo Bars

Posted In: Lessons from the top 1% PR/Marketing