Incredible journeys that shape the present & future of food & beverage industry

Written by Hema Reddy / April 6th, 2017

I thought I knew a decent amount about how to connect with buyers. I was wrong.

Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. Alli is a rockstar.

Listen to this episode and you’ll agree:

  • Opening Bi-Rite in Divisadero
  • Why they rejected Runa, who is doing great today and was recently on the podcast.
  • The right way to cold call on new stores
  • How to send information to buyers
  • Understanding category performance
  • Do buyers like being acknowledged as “busy”?
  • Can you send a text message to a buyer?
  • Constant, gentle pressure
  • Demystifying the business plan
  • The future of online vs in-person retail


Special offer: Alli will offer a free review of 4 listener’s Sell Sheets, commenting on what is working with their current sheet, and what needs improvement, or is missing all together.

Beyond those 4 lucky producers, Alli will offer a free PDF workbook on creating great sell sheets to anyone … just visit

Alli Ball
About Alli
Simon Sinek on Millenials
Email Alli

Posted In: Mindset People Skills Sales