"An investment in knowledge pays the best interest"

Short Version: When food entrepreneurs tell their story, it produces two gifts:

1. Inspiration
2. Wisdom

Listen to our show to gain psychological strength and sharpen your skills.

Longer Version: If you are a food startup, the chips are stacked against you. It is expensive and complicated. It can be stressful. Many ups + downs.

The food business, unlike the tech world, is not so “user-friendly” for startups. Finding packaging, getting in front of Whole Foods buyers, figuring out what paperwork is required for import/export, how to start, how to scale, etc..

We want to help you share your project with the world and turn it into a sustainable business. You are not alone. Every week, we deliver a new show with a guest that could be in the beginning stage of a startup, a food author/advisor, or head of a 8/9 figure revenue company.

Take a look at our podcasts. To start you may like our interview with Seth Goldman of Honest Tea, acquired by Coca Cola and in over 100,000 outlets in the United States.

Or check out the Timeless Art of Social Dynamics, our talk with Back to the Roots or Life Lessons from Bob of Bob’s Red Mill. Don’t be shy: contact us and tell us what you want to get out of the show. We’d love to hear what projects you have going on.

The Team


Matt Aaron (Producer + Host)

Matt Aaron has been working in food since 2012. He is the cofounder of Andes Fruits Colombia®. He travels between Colombia and the U.S. on a mission to bring the best Colombian superfoods to North America.

Sebastián Cuervo – Producer

Sebastián has had plenty of jobs, from plumber to customer developer to professional entrepreneur. With Paco’s help they edit FSP’s episodes every week. He currently works for Rio Magdalena Trading, partner of the prestigious award winning Parce Rum.

Paco (Sound Engineer)

Paco is a border collie, the most intelligent canine breed. Since he was 6 months old, we have trained him to use Adobe Audition and edit the show.